Promoting products with the use of tag lines such as ‘preferred by millions’, ‘a bestseller’, ‘trendy’, ‘very popular’ or ‘used by the majority’, is more effective in a store with a warm ambient temperature. Cooler store temperatures will, on the other hand, benefit products described as ‘unique’, ‘rare’, ‘scarce’, ‘tailor-made’ or ‘one-of-a-kind’.
