Drawing attention through touch
Why not use the tactile characteristics of a product to draw customer attention? Indeed, research shows that when customers are attracted by the tactility of a product, they are less likely to shift their attention to a competing product or brand. However, when a product doesn’t feel pleasant or doesn’t invoke a satisfying feeling, customers will more likely search elsewhere.
Koran et al, 1984; Jansson-Boyd, 2011; Gladwell, 1996