Haptic information

People have different preferences when it comes to the senses they use to acquire information. For some, haptic information (that gained through the sense of touch) is predominant. Haptic information is important for evaluating products that differ in terms of texture, hardness, temperature and weight. To cater to these customers, it is best to avoid presentations that hinder the ability to touch a product (such as placing a product behind glass or on a display which is out of reach). Have a look at the comprehensive overview paper ‘haptic is practical’ by Peck & Childers (2003) for more insights on this topic.