Tactile perception

Main theme
Subtheme
Body

The tactile interaction created by a product (or piece of furniture) in a store appears to affect the way this product is perceived. An important consequence is that the tactile aspect of products/furniture needs to be congruent with the appeal of it (the underlying message). The tactile aspect can also be used to reinforce the visual aspect.

Source
Jansson-Boyd, 2011
Theme