To get more insight into how design agencies approach retail design projects today, we interviewed a lot of design agencies in Belgium, the Netherlands and Germany a while ago. We asked about their working methods, the tools they use and the different components they research during the process. The Retail Design Process Model gives an overview of this complex process. For the sake of readability we have drawn up the process linearly, although in reality it is more organic (and interactive).
This version of the model has been shared with you through our website for several years now. The current climate (consumers looking for relevant experiences, and the pandemic) now requires a thorough analysis and reworking of the model.
As part of her doctoral research, Elisa Servais, one of our researchers, conducted an exploratory study to determine what a 'valuable shopping experience' is. This was done through an initial literature study that included both academic and practical sources. As literature on the subject remains scarce, the knowledge gathered was complemented by a field study asking retailers, retail designers and customers for their views on the subject. The findings from this survey led to the identification of the key elements that constitute a 'valuable shopping experience'. In order to design this, retail designers (and retailers) should ideally consider these elements together before developing the store concept, i.e. in the analysis phase of the design process.
The previous version of 'The Retail Design Process Model' was therefore critically reviewed and updated to integrate the key identified elements in the analysis phase.
Curious about this updated model? Check it out here!