ice cream
Normann
akkerhuis
colours

The Retail Design Lab focuses on the application of scientific knowledge in the development of store concepts and interior designs

Discover the design guidelines and tools to broaden your insight into the way a consumer experiences a store

Retail Design

"A creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space."

Research

Research doesn’t only show that a store can function as a tool to elicit desired consumer behaviours, but also that very small facets of a store’s design can have an impact on the mood, demenaor and emotions of the customer.

Acquiring knowledge

We have collected a wide range of knowledge on retail design from scientific research conducted all over the world. On this website, you will find this information in different forms: tools, guidelines, tips and tricks, training programs, and several case studies to illustrate it all.

360° experience

Since online retailers offer convenience, low prices and a large supply, the physical store has to focus on experiences and services. These two aspects are what truly divide online and offline retailing. In addition, you can no longer think away online in the physical store. Both worlds are intertwined. Read our news items and guidelines to discover how these worlds can fuse together.

Stay up to date on our newest developments? Register for our newsletter.

What can we do for you?

For you

Toolkits to create more experience-oriented stores 

Based on scientific insight, knowledge, the experience of practiced experts, as well as our own experience, we have developed a number of tools to guide you in the creative process of experience-oriented stores.

Read more

 Retail experience design training

In addition to our “Masterclass Advanced Retail Design for Professionals”, we also offer tailor-made trainings, organise colloquia, conferences and summer schools.

Read more

Personal advice and audit of your store

Would you prefer that an expert visit your store? Ask one of our retail design experts for tailored advice. Our advice can range from an audit linked to a report with concrete tips and tricks, to the elaboration of a strategic ground plan and mood board.

Read more

Be inspired

Have a look at our case studies, or read one of our interesting newsletters.

hoofding_rituals
Case study

Rituals

Read more
All case studies
rdpm op bord
News

The Retail Design Process Model has been refreshed!

We have been sharing a version of 'The Retail Design Process Model' that we developed for several years now. The current climate (consumers looking for relevant experiences, and the pandemic) demanded a thorough analysis and reworking of the model.

Read more
All news items