Research doesn’t only show that a store can function as a tool to elicit desired consumer behaviours, but also that very small facets of a store’s design can have an impact on the mood, demenaor and emotions of the customer.

Acquiring knowledge

We have collected a wide range of knowledge on retail design from scientific research conducted all over the world. On this website, you will find this information in different forms: tools, guidelines, tips and tricks, training programs, and several case studies to illustrate it all.

360° experience

Since online retailers offer convenience, low prices and a large supply, the physical store has to focus on experiences and services. These two aspects are what truly divide online and offline retailing. In addition, you can no longer think away online in the physical store. Both worlds are intertwined. Read our news items and guidelines to discover how these worlds can fuse together.

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What can we do for you?

Toolkits to create more experience-oriented stores 

Based on scientific insight, knowledge, the experience of practiced experts, as well as our own experience, we have developed a number of tools to guide you in the creative process of experience-oriented stores.

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 Retail experience design training

In addition to our “Masterclass Advanced Retail Design for Professionals”, we also offer tailor-made trainings, organise colloquia, conferences and summer schools.

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Personal advice and audit of your store

Would you prefer that an expert visit your store? Ask one of our retail design experts for tailored advice. Our advice can range from an audit linked to a report with concrete tips and tricks, to the elaboration of a strategic ground plan and mood board.

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Be inspired

Have a look at our case studies, or read one of our interesting newsletters.

Case study



The Retail Design Process Model has been refreshed!

We have been sharing a version of 'The Retail Design Process Model' that we developed for several years now. The current climate (consumers looking for relevant experiences, and the pandemic) demanded a thorough analysis and reworking of the model.