At the Retail Design Lab, retailers can turn to us for scientific services. Indeed, we support both large and small retailers from all retail sectors with scientific insights and answers to their questions regarding store design and concept(s). This is always done starting from the customer’s perspective and with an eye on the brand/retailer’s values.
One of the key scientific insights we like to share in all of our consultancy and training to retailers as well as retail designers is the importance of a strong brand. Regardless of the size of your store or the sector you are in, always think of yourself as a brand (even if you sell different brands yourself). We like to compare the construction of a brand/store to a mechanism. At the core of a properly functioning machine, in this case, your store, we need a fully operational mechanism, in this instance, a good story and a well thought out DNA. Only with this strong foundation can we ensure that the machine is operational.
The DNA, the foundation we are talking about, consists of values which are unique to a brand or retailer (whom we also therefore consider as a brand). These values can be compared to the character traits of a person, but are in this instance linked to the brand: What do you want to project? What makes you unique? How do you translate this into the store interior, service, staff and all-round experience?
It is crucial for you to convey this unique story (DNA) and always keep it at the front of your mind in everything you do. Only then can the next layers of the mechanism such as the engine (your store interior) and the experience be set in motion. The machine may then finally start running and actually bring results.
Who are you as a retailer? What do you want to project? What are your brand values?
Before starting on any advice trajectory with a retailer, whether large or small, we ask them to fill out our design brief document. Indeed, our advice (both for a strategic floor plan and mood board or a REXS experience audit) is always linked back to the retailer's DNA.
With the support of the completed design brief document, we can elaborate an ideal routing for your various target customer motivations. This is directly implemented on your store layout and also integrates a proposal for the location of your multiple product groups. We then reflect on a relevant look & feel for the store design and may provide a few visuals to illustrate this. (Advice package 1)
Find out what such a strategic floor plan looks like and who we have already had the pleasure of advising through this package offer.
Do you require scientific support during the design process? We can also offer our expertise to your design team in order to elaborate together a more experience focused store concept. (Advice package 2)
Are you wondering how well your store scores in terms of shopping experience? We can test your current store concept through the scientifically supported experience audit tool we developed (the Retail Experience Scan - REXS). Based on its results, we can then elaborate concrete recommendations and formulate quick wins which we support with visuals to illustrate. This advice option is very accessible and immediately applicable. (Advice package 3)
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