Design brief document for retailers

Document to fill in

Each retail design project is based on a strong collaboration between a retailer and a design agency. As a retailer, the information you provide at the start of the project is crucial to ensure as smooth a process as possible. This means you need to do a bit of 'homework' and 'reflection' at the start of the process.

Questions about your target group, who you are as a brand, the competitive environment, etc. form the start of this reflection exercise and lay the foundations for you and the design agency to embark on the conceptualisation of a well-considered and founded retail design project.