The retail design lab is an evergrowing centre of knowledge at the Faculty of Architecture and Arts at Hasselt University. Within research group ArcK we focus our research on how the spatial environment, the store in this case, is experienced by its user, the customer. We look at perceptions, behaviours and emotions. The research is closely intertwined with the educational programmes of the Faculty and with the projects we do for, and in cooperation with, the industry (retailers, designers, suppliers, cities and communities, etc). This website was made with the financial support of the Vlaio and the companies (see partners) involved in the project.
Our most important mission is to improve the experience of the customer in stores by influencing the design of the store. With our work, we aim to aid retailers in the creation of more experience-oriented stores and designers and student-designers to make research founded decisions to optimize the in-store experience. Through this website, we aim to increase overall knowledge of retail design.