Accent lights make your products shine

To draw customers to a specific product, it is best to choose for accent lighting in a warm-white colour. In doing so, you create a positive feeling for the customer through associations of increased perceptions of cosiness, vividness and decreased tension. By adding light to a product display, you will encourage customers to spend more time there, touch more products and actually take them in their hands. A higher level of light on the display induces feelings of enthusiasm and pleasure, in turn increasing their approach behaviour.