Colour your store interior!
The application of colour in a store interior can influence customer behaviour. The choice of colour can determine how customers perceive the store and product image, as well as the atmosphere in the store. The use of cool colours (versus warm colours) in fashion stores lead to higher buying intentions, better evaluations and also stimulate customers to return to the store.
Bellizzi, Crowley & Hasty, 1983; Babin, Hardesty & Suter, 2003