Multi-sensorial online shopping
Also in online shopping, it is important to pay attention to the customers’ needs for multi-sensorial perceptions. Try to complement useful information with sufficient visual elements. Make use of the need for tactile information by carefully describing aspects such as softness, contact temperature, etc.
Multi-sensorial online product descriptions can become extremely important in times of strong competition, where products often cannot be differentiated using their basic characteristics alone.
Balaji, Raghavan, & Jha, 2011; Jin, 2011; Jahng, et al, 2007; Spence & Gallace, 2011