Reinforcing the brand with music

In-store music should be consistent with a retailer’s story. Consider music as an important brand characteristic translating its specific image.

By stimulating the visitor in the physical store with music that supports the image of the brand (and thus the idea a visitor has of this one), the relationship between the customer and the brand is reinforced. Thus, to strengthen the brand positioning, try to make an appropriate link between your brand, the physical store and the music played in this one (as it is an important aspect to clarify your brand image). This interplay is especially important during a first visit to a store (by someone without prior expectations/experiences).