Paying attention to the combination of scent and music, and in particular the volume of the music, used in a physical store is important. You can lift the customers’ sense of pleasure and satisfaction to a higher level through the application of a suitable combination of scent and music. This will also positively influence the time spent in store by the customers, as well as their expenses. Loud music, combined with an aroma can prolong a store visit, and this regardless of the customer’s mood. If it fits your brand/ store’s theme, why not consider diffusing a female scent, such as vanilla, and playing loud music to appeal to women between the ages of 14 and 25?
