Did you know that we also offer scientific based services? This means that we support large and small retailers from different sectors, designers, trade associations, governments, etc. with scientific insights and answers to their questions.
You can contact us for tailor-made advice for which we will be happy to develop a formula adapted to your question. Below is a list of research methods and formulas that we have applied before.
We hereby subject (a) shop(s) to an audit by conducting our proven experience audit tool in the shop(s). This tool gives us more insight into how the shop is perceived at that moment and where the (experience) work points lie. After one or more visits, we can write an advisory report in which concrete recommendations can also be defined. We use photos of the shops to illustrate the report (or, if requested, a subsequent training course) so that we can really work hands-on.
In order to be able to enter into a smooth cooperation, we always first refer to our design letter, which the client must fill in carefully. From this briefing we learn a lot about the DNA of the retailer/designer and we create a strong basis on which to build our advice.
We then identify personas and/or customer motivations and set out an ideal route for each persona/customer motivation individually, linked to the layout of the shop down to product group level (= strategic floor plan). If desired, a translation into the look and feel of the shop can be made via a mood board. Please note that we are not responsible for the design of the shop, nor for its implementation. With our advice you can go to an interior designer or a shop builder.
In order to support an entire design team, we can develop tailor-made tools. Here, we often start from our generic tools, but develop them further according to the specific needs and questions from, for example, a certain sector. We start this process with an interactive workshop with the design team where we look for cross-over. The idea behind this is that our tools become more relevant and concrete than the rather generic tools that can be found on the website now. The resulting systematic approach, with guidelines that are academically substantiated, increases the chances of the design succeeding.
Our trend watcher performs trend analyses into the evolutions within a certain sector. In doing so, we naturally base ourselves on trends that large and smaller trend watchers have already spotted, but then specifically for the sector in question and also specifically applied and translated into (1) possible answers to anticipate these trends, (2) the design of the shop interior itself.
We start with a tailor-made workshop in which our theoretical insights are linked to the practical experience of the design team. We are therefore referring to an interactive workshop in which we look for cross-over. For this purpose, we could, for example, take a close look at some of the previous designs, analyse them in depth and provide feedback. Another option is to take a plan that is currently being worked on as a case, in which we share our insights and feed-back in order to feed the designers with academic knowledge (and vice versa that we also understand the design process). Through this working method we teach the designers a more systematic way of working. If desired, these insights can be linked to tailor-made tools.
In 2017, as part of a VLAIO subsidised project, we carried out several studies with eye tracking glasses, together with Haystack, in which we observed consumers during their shopping visits combined with in-depth interviews. This research method appears to provide a good insight into how consumers perceive a shop. That is why we offer these studies to help retailers search for the pain points in the shop. We mainly focus on the reasons and motivations why people exhibit certain behaviours in the shop (not on the quantitative data).
This research method, based on consumer surveys, is still in the experimental phase. But we are trying to develop a measuring instrument that allows us to map out a shop cross-modal, linked to the senses. With this tool, a retailer gains insight into how a shop is perceived by the senses. When we link this to the core values that the retailer wants to radiate, we can investigate whether there is a fit between these core values and the perception of the customer through the senses. In the case of a misfit, the measuring instrument provides insight into which (interior) aspects or dimensions play a role in this. We can then give very concrete advice on how these aspects can best be manipulated in order to achieve a fit between core values and shop perception.
Are you interested in our tailor-made advice? Then contact us via the contact form and we will contact you as soon as possible. We will be happy to discuss your question and make you an offer without obligation.
As a knowledge institution, we work on prices in line with the market. As a provider of advice, we are recognised in the SME portfolio, which means that we can apply for subsidies that are co-funded up to 30%.